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Books

Two books by Will Pemble. One is the method this practice runs on. The other is what happens to that method when AI arrives.

Out this week

Judgment Day

How to Lead When AI Breaks Everything

A field manual for the person who has to run a team through this. Not a book about how AI works, and not a book about whether to be worried. It is about what you do on Monday when half of what your team does just got cheaper and they are all watching you to see whether you will tell them the truth.

It covers what AI breaks first, which is hiring, communication, decision-making and trust, and why those break in that order. It covers how to organize a team for a landscape that changes every ninety days. It covers protecting people from irrelevance, which is a different job from protecting their jobs, and it is honest about the difference.

And it has the chapter nobody else writes: what to say when you cannot promise relevance either. Ninety-nine percent of CEOs expect AI to reduce their workforce and thirty-two percent think their teams can handle the transition. Most advice on this subject assumes you have something reassuring to say. That chapter is for the quarters when you do not.

  • The 90-day AI readiness sprint, in four phases you can start this week
  • A readiness assessment, a risk and role matrix, and an internal communications script
  • The meeting structure that holds a team together when the ground keeps moving

Publishing this week on Amazon.

If you want the link when it goes live, say so here and we will send it once and not add you to anything.

Available now

Goal Boss

The Art & Science of Getting Stuff Done

The method underneath everything on this site. Written out of running a company from a basement into a top-twenty web host, and out of the part nobody warns you about, where growth breaks communication, delegation and time management all at once.

It comes down to two questions asked relentlessly: what is the goal, and who is the leader. Then clear metrics, a weekly cadence that actually holds, and a meeting that forces the truth into the room early enough to do something about it.

Find it on Amazon

Reading one and wanting to act on it

The readiness diagnostic is the assessment from chapter ten of Judgment Day, built as an instrument rather than a worksheet. It takes four minutes and it reports the patterns that predict a rollout failing.

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