Coach and teammate, in one AI
Most AI waits for you to hand it a task. Goal Boss helps you figure out which task is worth doing, then does it with you. It runs on the method behind ten years of coaching and the book.
Why it's different
You already have AI that answers questions. This one helps you decide what to work on, then works on it with you.
Every check-in comes back in the Goal Boss format: what went well, what to watch, and the one thing to do next. People leave the meeting knowing their move.
Nine tools are live today, from meeting notes to outreach to landing pages. One sign-in carries your people, roles, and data across all of them.
Your brand on the outside, your data on the inside, running on servers we own. Nothing leaks into someone else's model.
The method
Goal Boss started as a book, The Art & Science of Getting Stuff Done. It is Will Pemble's playbook for picking the goals that matter and finishing them. The app is that playbook turned into software your team actually uses.
We have been coaching with AI since 2019, years before every tool started calling itself an assistant. That experience is baked into how Goal Boss talks to your people.
Founded by internet pioneer Will Pemble.
The apps
Every one built by Goal Boss, and every one available to every customer. No locked tiers. You spend credits only when an app actually does something.
Document-grounded Slack assistants, trained on your own docs.
Run a guided strategy session and walk out with a One Page Plan.
Rehearse a tough conversation, with scored coaching.
Track sales prospects and contacts.
Earn authoritative backlinks and press coverage.
Find contacts and run outreach from your own mailbox.
Meeting notes that turn into next steps.
See how much you talk, and learn to listen more.
Find your DISC style and see your team on the wheel.
Build landing pages and capture the leads they bring in.
Collect required documents and chase what is missing.
Turn your jargon into plain language, with tooltips.
The integrations
We build every integration ourselves, from the ground up. Goal Boss is not a reseller wiring you through someone else's middleman. That is a security decision: no third party sits between Goal Boss and your data, holding your keys. And we add new ones every day.
Across 15 categories, from Slack and Salesforce to Stripe and Snowflake. Don't see the one you want? Tell us and we'll build it.
Your AI teammate
Give it a goal and it takes the next step. It nudges the team, runs multi-step tasks across your tools, and reports back the way a good coach would: what worked, what to watch, and the next move. You stay in charge. It handles the busywork in between.
Weekly review
Northwind sales team
82/100
on track
Successes
Two deals moved to proposal. Follow-up time dropped to under a day.
Concerns
The Acme renewal has gone quiet for eleven days.
Next move
Send Acme the renewal recap today. Draft is ready for your review.
Illustrative review in the Goal Boss coaching format.
The offer
Every app and every integration is available to every customer, metered by credits. No feature gates, no premium tier held back. The $100 plan is on us through December: $100 in credits every month, enough to put the whole system to work. No card to start.
Yours to keep
You keep your own house. We just help you run it.
Goal Boss runs on servers we own and operate in the United States. Your data stays in the country.
Your data is yours. It never trains our models, and it never trains anyone else's.
Google, Microsoft, Okta, and Apple. No new passwords for your team to manage.
Decide who can see and do what, per tool, down to the person.
Every meaningful action is recorded, so you can answer who did what, and when.
White-label the whole thing. Your logo, your colors, your domain.
Every app, every integration, and the ones we build next. Join today, or book a demo and we will show you what Goal Boss can do for your team.
Free through 2026. $100 in credits every month.
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