Coach and teammate, in one AI
Most AI waits for you to hand it a task. Goal Boss helps you figure out which task is worth doing, then does it with you. It runs on the method behind ten years of coaching and the book.
Why it's different
You already have AI that answers questions. This one helps you decide what to work on, then works on it with you.
Every check-in comes back in the Goal Boss format: what went well, what to watch, and the one thing to do next. People leave the meeting knowing their move.
These are working apps, not demos, and one sign-in carries your people, roles, and data across every one of them.
Your brand on the outside, your data on the inside, running on servers we own. Nothing leaks into someone else's model.
The method
Goal Boss started as a book, The Art & Science of Getting Stuff Done. It is Will Pemble's playbook for picking the goals that matter and finishing them. The app is that playbook turned into software your team actually uses.
We have been coaching with AI since 2019, years before every tool started calling itself an assistant. That experience is baked into how Goal Boss talks to your people.
Founded by internet pioneer Will Pemble.
The apps
Sales, marketing, meetings, hiring, and operations, each handled by an app good enough to stand on its own. Every one is built by Goal Boss, shares your people and data, and spends credits only when it does the work.
PodBoss gets you booked as a guest on the podcasts your buyers already listen to. It finds relevant shows, pitches each host with an angle that fits their audience, and tracks every reply so no opportunity slips. Built for founders and executives who know a good interview builds authority but never have time to chase the bookings.
PressBoss earns you press coverage and authoritative backlinks by matching you to reporters who are actively looking for sources. It drafts each pitch in your voice, sends it to the right journalist, and follows up. For teams that want the SEO lift and credibility of real media mentions without paying a PR retainer.
Parley lets a rep rehearse the hard conversation against an AI counterpart before it costs a real deal. Every practice call is scored on the moves that decide the outcome, so people sharpen on their own time instead of burning live prospects. Made for sales leaders onboarding new reps or prepping the team for a big negotiation.
Listen Up! measures how much each person talks in a meeting and turns it into one habit worth fixing: listen more. It is the gap between a rep who talks over the buyer and one who lets the buyer talk themselves into the deal. Handy for managers coaching discovery calls, and for anyone who suspects they run their mouth.
KnowledgeBot turns your SOPs, handbooks, and past decisions into a Slack assistant that answers from your own documents, not the open internet. New hires stop interrupting senior people for things already written down, and the answers stay current as your docs change. Best for teams whose knowledge is buried in files nobody opens.
BizDev finds the right contacts at the companies you want to reach and runs personalized outreach from your own mailbox, so replies land in your inbox and your domain keeps its reputation. Each message is written to the person, not blasted from a template. For founders and small teams doing their own prospecting.
Pipeline keeps every prospect, contact, and deal in one place so nothing stalls because someone forgot to follow up. You can see at a glance what is close, what is stuck, and what needs a nudge today. A straightforward CRM for teams that want the tracking without a month of enterprise setup.
Goal Boss Notes records and summarizes every meeting, then hands you the decisions and action items instead of a transcript nobody rereads. It captures who agreed to what, so follow-through stops depending on memory. For anyone whose calendar is back-to-back calls.
Training turns hard-won know-how into courses new hires can actually take, so onboarding is more than shadowing someone for a month. Build a lesson once and every future hire gets the same standard. Good for growing teams tired of teaching the same five things over and over.
PageLander builds and publishes landing pages on your own domain and captures the leads they bring in, with no separate page builder or form tool to wire up. Spin up a campaign page in an afternoon and watch who converts. For marketers and founders who need a page live today, not next sprint.
DocChaser sends the document request, then chases whatever is missing on its own until the file finally lands. It ends the weekly ritual of emailing a client to ask for the same form again. Built for anyone whose work stalls waiting on paperwork from other people.
Launchpad runs a guided strategy session that ends in a One Page Plan for how your team operates, then sets Goal Boss up to run that way. It is the strategy offsite without the offsite. For leaders who carry the vision in their head but have nothing written down the team can follow.
DISC Style Check profiles everyone and puts the whole team on one wheel, with plain guidance on how to talk to each person. Fewer misreads, faster trust, meetings that do not go sideways. Useful for new managers and teams that keep talking past each other.
Scheduler gives you a booking link so people grab time on your calendar without the email ping-pong. It reads your real availability across Google or Microsoft, so you never get double-booked. For anyone who runs a lot of calls and hates coordinating them.
Add it up
That is over $1,700 a month in separate subscriptions, and past $4,000 once you add the enterprise sales tools.
Free
for the rest of 2026
Then metered by credits. Every app, every customer, no per-seat bills and no feature gates.
Add to SlackPrices are each competitor's public entry rate. Sales-roleplay and call-coaching tools (marked *) hide their pricing, so those are reported estimates. See all the apps →
The integrations
We build every integration ourselves, from the ground up. Goal Boss is not a reseller wiring you through someone else's middleman. That is a security decision: no third party sits between Goal Boss and your data, holding your keys. And we add new ones every day.
Fifteen categories: chat, email, payments, storage, CRM, analytics, and more. Don't see the one you want? Tell us and we'll build it.
Your AI teammate
Give it a goal and it takes the next step. It nudges the team, runs multi-step tasks across your tools, and reports back the way a good coach would: what worked, what to watch, and the next move. You stay in charge. It handles the busywork in between.
Weekly review
Northwind sales team
82/100
on track
Successes
Two deals moved to proposal. Follow-up time dropped to under a day.
Concerns
The Acme renewal has gone quiet for eleven days.
Next move
Send Acme the renewal recap today. Draft is ready for your review.
Illustrative review in the Goal Boss coaching format.
The offer
Every app and every integration is available to every customer, metered by credits. No feature gates, no premium tier held back. The $100 plan is on us through December: $100 in credits every month, enough to put the whole system to work. No card to start.
Yours to keep
You keep your own house. We just help you run it.
Goal Boss runs on servers we own and operate in the United States. Your data stays in the country.
Your data is yours. It never trains our models, and it never trains anyone else's.
Google, Microsoft, Okta, and Apple. No new passwords for your team to manage.
Decide who can see and do what, per tool, down to the person.
Every meaningful action is recorded, so you can answer who did what, and when.
White-label the whole thing. Your logo, your colors, your domain.
The founder
Goal Boss was built by Will Pemble. Over more than 25 years he built and sold Web.com, one of the largest web hosts on the internet, plus one of San Francisco's first internet service providers and a national technical certification company. For the last decade he has coached founders and operators, and he wrote the book this system runs on.
Here is why that should make you feel safe. The person who built the place your data lives has spent his whole career building internet infrastructure and running companies that hold other people's information. Security is not a feature we bolted on at the end. It is the instinct of someone who has done this before, at scale, and knows exactly what goes wrong.
On weekends he builds backyard roller coasters that end up on Good Morning America and Netflix. Will loves building big things and solving complex problems.
FAQ
Goal Boss is a coach-and-teammate AI that lives in Slack. It helps your team decide what matters, then does the work across a suite of built-in apps that cover sales, marketing, meetings, hiring, and operations. It runs on the method from the book Goal Boss: The Art and Science of Getting Stuff Done.
No. A chatbot answers questions. Goal Boss takes a goal and does the work: it runs multi-step tasks across your tools, reports back in a coaching format of what worked, what to watch, and the next move, and every action it takes is logged and reversible.
Goal Boss is metered by credits, so you spend only when an app actually does something. Every app and integration is available to every customer, with no per-seat bills and no locked tiers. Through the end of 2026 the $100 plan is free, which is $100 in credits every month, and no card is required to start.
No. Your data is never used to train our models or anyone else's. Goal Boss runs on private infrastructure we own and operate in the United States, with single sign-on, per-app roles and permissions, and an audit log, so your workspace data stays yours.
Click any Add to Slack button and approve the install in your workspace. You do not need to create an account first. Once it is installed, mention the app in a channel or send it a direct message to get started.
Use PodBoss. It finds shows your buyers already listen to, pitches each host with an angle that fits their audience, and tracks every reply so nothing slips. It is built for founders and executives who want the authority of good interviews without chasing the bookings themselves.
Yes. BizDev finds the right contacts and sends personalized outreach from your own mailbox, so replies come back to you and your sending domain keeps its reputation. Each message is written to the person instead of blasted from a template.
No. Goal Boss connects to the tools you already run through its integrations, and you can adopt its own apps at your own pace. Many teams start with one or two apps and grow from there.
Goal Boss was built by Will Pemble, who built and sold Web.com and other internet companies over more than 25 years, and has spent the last decade coaching founders and operators. The app is his method turned into software.
Every app, every integration, and the ones we build next. Join today, or book a demo and we will show you what Goal Boss can do for your team.
Free through 2026. $100 in credits every month.
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