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About Us

We build the software our own work runs on

Goal Boss makes a suite of business tools, from a negotiation trainer to a sales pipeline to a publishing engine. They share one platform: one sign-in, one set of roles, one audit trail.

When a team needs a tool that does not exist yet, we build it for them on that same foundation. We use everything we ship, which is the fastest way we know to keep it honest.

Leadership

Our values are simple

Who We Are

Who we are

Will Pemble, Founder

Author of Goal Boss: The Art & Science of Getting Stuff Done, the book that the Goal Boss coaching method comes from.

A builder and operator who has spent a career on high-scale web systems, leadership, and getting teams to actually finish what they start.

Creator of the Goal Boss Operating System and the apps that run on it.

How we work

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    We use what we build.

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    We keep your data yours.

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    We say what a tool does, and what it does not.

If we cannot explain a tool to your ops team and your newest hire in plain language, it is not finished.

How we work

Come build with us

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