About Goal Boss | AI Security, Leadership, and Infrastructure Expertse

Leadership is More Technical Than Ever

Back in the 1900's, a spreadsheet and a Peter Drucker book was all it took to do good leadership. Those days are long, long gone.

Todays leaders must understand the tech that surrounds us all. Especially with AI. For nearly twenty years, Goal Boss has powered the future. From the data center to the boardroom. We support the tech that powers the future, and the leaders that power the tech.

"We don't write thought pieces. We create battle plans."

Our Values Are simple

Clarity
Cut through the noise and focus on what matters.
Protection
Keep business information and teams safe from threats.
Momentum
Power progress and growth to drive results and meet goals.

Who We Are

Will Pemble - Founder & Author

Author of Goal Boss: The Art & Science of Getting Stuff Done and - Judgement Day
How To Save Yourself & Your People From AI

Decades in operations, leadership, SEO, and high-scale web systems

Builder, founder, advisor to Fortune 500 and hungry startups alike

Creator of the Goal Boss Operating System

I've seen good leaders lose control because the tools changed faster than they did. That stops now."

We're Not Normal Consultants (And That's On Purpose)

No hype cycles.
No jargon.
No black-box promises.

We help teams take real control of AI, using real systems, on infrastructure they understand. If we can't explain it to your board, your ops team, and your interns - we won't sell it.